One very important aspect to any business venture, whether it be licensing or building a business around an idea or invention, is marketing and promotion. Anyone who wants to commercialize an idea or invention needs to spend a great amount of time, focus, and energy on marketing. A company can have the next big idea, but if no one knows about it, it remains just that—an idea! Having an organized presentation ready before beginning your marketing efforts makes you prepared for any business request that may arise.
Whether you are an idea inventor seeking to license your invention or an entrepreneur inventor creating a business it is advisable to have a marketing kit, sometimes referred to as press kit, in both a paper version and a digital version. The digital version is sometimes referred to as a deck, or PowerPoint. A marketing kit is an organized group of materials that provides a variety of information for others to learn about you, your company (if one has been created), and your idea or invention. It can be one of the first introductions you make to your clients, investors, and press. Therefore, it should look professional and be concise and informative.
In addition to preparing a marketing kit and digital presentation, it is advisable to practice a pitch for your idea or invention. Once you begin your marketing efforts, you will most likely be asked to have a pitch meeting to present yourself, your company (if you have created one), and your invention. If the meeting is scheduled for an hour or more, then it gives you enough time to give a full presentation. However, in many instances, these hour-long meetings are scheduled after a potential customer or investor has heard an abbreviated pitch. For this reason it’s essential to be ready to give a five-minute pitch at any tim
Note: It is important to note that prior to giving information out through a marketing kit , deck or pitch presentation you should make sure your idea is protected. There are several ways of protecting an idea which include having a non-disclosure agreement in place with the person or company you are giving your marketing kit or pitching to or your invention has patent protection which includes a patent pending or you have an issued patent. It is advisable to seek legal counsel when starting a marketing campaign to make sure your idea is protected.